AVI Limited: Heidi De Groot

Heidi joined AVI Limited in September 2015.

AVI HR Director Heidi De Groot has 30 years experience as an HR leader. Prior to this role, she spent 12 years as the HR director at Johnson Controls.  Before that, she was the group HR manager at ICI Dulux South Africa and part of HR management at AECI Explosives where she spent 10 years. Heidi holds a Masters degree in innovation and technology, specialising in the domain of labour law, which she acquired at The Da Vinci Institute. She also holds an honours degree from Rhodes University.


Sep 2015 – Present: HR Director, AVI Limited

Aug 2003 – Aug 2015: HR Director, Johnson Controls

Feb 2000 – Jul 2003: Group HR Manager, ICI Dulux SA

Jan 1990 – Jan 2000: HR Management, AECI Explosives Limited


2012 – 2016: MSc, Innovation and Technology, The Da Vinci Institute

1986 – 1989: BA (Hons), Rhodes University

About AVI Limited

AVI Limited is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, and centred on the FMCG market, AVI’s extensive brand portfolio includes some of the country’s most well-known brands, such as great South African favourites including: Five Roses, Bakers, Willards, I&J and Lavazza among many others.