HR Indaba Africa 2019: Become a baby-friendly company with Bebedeparis

Since last year's Indaba, Bebepedeparis has added a whole suite of new services to their offering.

Bebedeparis, an international e-commerce business that specialises in providing baby gifts and hampers to company employees and clients that are about to have a baby, was a hit with attendees of the inaugural HR Indaba who were pleasantly surprised to learn about their unique service.

For HR professionals that care about enhancing the employee experience, it was fascinating to hear that they could arrange for expecting parents to receive personalised gifts with the company’s logo and baby's name on them as a way to show employees how much they mean to the organisation.

Bebedeparis has now extended their offering to provide a wide range of services beyond an employee’s pregnancy and childbirth for employers that want to become baby-friendly companies.

Over and above their gifting service, they now offer everything from emergency babysitting to maternity transition coaching to help new mothers reintegrate after giving birth and achieve work-life balance without being too overwhelmed.  

“When employees announce their pregnancy, we send them a copy of the book ‘What to expect when you're expecting,’ just to show that the company is supportive in the employees’ decision to become a parent,” says Peet Erasmus, the MD of Bebedeparis, adding that they also provide workshops on how to navigate disruptive sleep patterns and, and practical bonding bedtime routines, to name a few. These are a few practical examples of how the company enables organisations to go above and beyond for expectant and new parents.

“At the end of the day, these are the kinds of acts that build employee loyalty. When an employer goes out of their way to make their employee feel valued, they improve retention and performance,” says Peet.

“Many women feel that having children limits progress in their professional careers while there are just as many who have rejected jobs because they are incompatible with their family responsibilities.  But, by showing that they are supportive of their employee's decision to become a parent, employers can really set themselves apart from their competition when it comes to attracting and retaining top talent.”

Through Bededeparis, companies can achieve three different levels of ‘baby friendliness’ through their bronze, silver and gold programmes, through which they can opt for a three-month support programme to show that the company supports and celebrates its employees becoming parents to a full one-year programme that includes coaching sessions and access to childcare services that help employees to balance their work and personal lives.

Attendees of the HR Indaba can visit the Bebededeparis exhibition stand to find out more about how to turn their organisations into baby-friendly working environments