ExcuTrain sales director Anne Copland speaks on what makes them a leading corporate training company.
With over 3,000 attendees, close to 50 exhibitors and numerous knowledge-sharing sessions, the inaugural HR Indaba was arguably a resounding success. In this article, ExcuTrain sales director Anne Copland speaks about why they have chosen to be a part of this year’s conference.
1 What does your ExecuTrain do, how long has it been around and what was the reason for starting the company?
ExecuTrain strives to make employees more effective at their jobs by customising curricula to each company’s culture, structure and learning style. Subject matter offerings are broad enough for any size company or subject.
The company exists to help business people learn and apply gained knowledge to their individual situation. Our learning professionals collaborate with you to design and deliver learning programs based specifically on your needs, giving you solutions that meet your business objectives.
ExecuTrain was started as an all-woman owned company in 2001. There was a need for a high-quality training company that was aimed at corporate South Africa, initially in the IT training arena.
2 How do you differentiate yourselves from other competitors in your space?
We hear our clients – which allows us to customise programmes to their desired outcomes. We don’t push canned solutions at our clients because they may suit us, we push to find out how we can best work with our clients in order to suit their needs.
We have extended the scope of our offering to include learnerships and the delivery of such is aimed for successful fulfilment of company targets while being dedicated to the role we play in youth development and employability.
3 Why have you signed up for the HR Indaba and what should attendees look forward to seeing from you at the event?
Exposure is key in the training industry. We pride ourselves on the long business relationships we have with our clients as well as the number of referrals we get. But keeping that in mind we do not overlook the fact that there are numerous organisations out there that would also benefit from our offerings.
4 What would you say is the biggest challenge facing the HR profession?
Balancing company goals with employee goals. HR people dedicate themselves to developing individuals in order to reach various targets, such as retention of staff and staff productivity, meeting B-BBEE reqiurements and transformation, all while ensuring that company budgets are being used wisely.
But these are not always the priority goals for employees themselves who essentially want to develop and grow. The key to finding that balance, in today’s market, is to attract passive talent by offering a robust value proposal in the most efficient, cost-effective and sustainable manner.