HR Indaba Africa 2019: Vantage Data's mission is to deliver value to organisations through data analytics

"We are yet to come across a competitor who has been able to offer a similar solution," says Kim McCallum.

With over 3,000 attendees, close to 50 exhibitors and numerous knowledge-sharing sessions, the inaugural HR Indaba was arguably a resounding success. With less than a month to go before this year's event, Kim McCallum, HR director at Vantage Data, talks about why they are looking forward to it

1  What does Vantage Data do, how long has it been around and what was the reason for starting the company?  

Vantage is a data analytics company with Head Office in Durban and operations in CT, JHB and London. Founded in 2014, our mission is to deliver value to organisations through data analytics. We leverage our business experience and use proven approaches to create value from data and enhance client profitability. Using proprietary processes for prediction and analytics, we turn our client’s raw data into actionable insights on demand.

2  How do you differentiate yourselves from other competitors in your space?  

Within the HR tool landscape, we are yet to come across a competitor who has been able to offer a similar solution that supports the integration of HR data across disparate flat files and systems to give business leaders one view of their people data.  

Some of the elements that make our solution unique, however, is that we have designed tools that drive a specific focus on ROI and our plug and play as well as flexible module approach minimises change management and ongoing support services help drive adoption to realise value through the solution as quickly as possible.  

One other point to note is that although the solution has been developed by a team of data specialists, the IP behind the product is based on years of hands-on HR/Talent/OD Commercial business experience which ensures a deep understanding of the functional focus and priorities for HR and business leaders.

3   Why have you signed up for the HR Indaba and what should attendees look forward to seeing from you at the event?  

HR Analytics has been a “hot topic” and key strategic focus at most HR conferences we have attended over the last 5+ years, yet there are very few service providers or partners that are able to support with business solutions in this space.  For this reason, we are particularly excited to engage with HR professionals across industries and to Demo our HR analytics solutions to help HR and business leaders understand how they can unlock the value of their people data.  

4  What would you say is the biggest challenge facing the HR profession?  

My firm belief is that the biggest challenge in this space is that, due to lack of access to people analytics, HR professionals are unable to make informed, data-based decisions about their talent and link this directly to business outcomes, strategic objectives and bottom-line impact.  Understanding the organisation’s key growth objectives over a 3-5 year planning horizon, and linking this to talent implications across the business, empowered through the right capability analytics will completely transform the role, skill-base and equity/value of the HR profession.

As a business, our focus is to pioneer analytics across the South African workforce which will include a very iterative and innovative R&D process to ensure we can offer our clients the most cutting edge solutions with an ongoing focus on ensuring our partnerships deliver direct value to our client’s bottom line.