Are you Linked-In?

3 reasons why c-suite executives need to have an up to date profile.

LinkedIn is a business-oriented social networking site mainly used for professional networking, which provides an opportunity for people to see a summarised version of people’s CVs.  However, there is a common misconception among c-suite professionals that they do not need to update their profiles regularly or to have even have a presence on the platform. They often think the platform is primarily for recruiters, salespeople and people who are in the early stages of their careers, but this is a very short sighted approach to what is the world’s largest business network. It is where business people are connecting with other business people.

Here are three reasons why the platform is still relevant for c-suite executives;

First impressions last. A LinkedIn profile is often at the top of the list when a person’s name is googled. As the top forward-facing brand ambassadors of a company, LinkedIn is the perfect opportunity to not only tell your personal story about your accomplishments, but it is also a huge opportunity to dovetail your company’s brand story about what your organisation does. An incomplete LinkedIn profile gives off the impression that you and your company aren’t detail-oriented or interested in modern-day social media marketing.

Build trust. According BRANDfog’s 2016 Social Media Survey, executive engagement on social media strengthens each of three key pillars that support a brand’s reputation: brand trust, eff­ective leadership, and e­ffective communications with stakeholders.

“Contrary to popular misconceptions like “Our executives don’t have time for this” or “CEOs engaging on social channels is too risky,” survey results indicate a high level of interest from the public for hearing directly from business leaders. This makes it worthwhile to invest the time and develop a digital communications strategy.” - BRANDfog 2016 Social Media Survey

Stay relevant. The survey also states that c-suite executives that opt out of social media risk is becoming marginalized while other, more social-savvy business leaders become increasingly more prominent. In fact, more than two-thirds of survey respondents believe that CEOs who do not engage on social channels will become less relevant in the digital age.