Job scams can damage your employer brand


The recent Chicken Licken job scam shows that some people want organisations to do more to protect potential victims.

The recent Chicken Licken job scam is proof that these kinds of scammers will continue to exist for as long as South Africa’s unemployment problem persists. Business Insider posted details around an email going around that invited jobseekers to apply for a job at Chicken Licken by paying a R300 refundable fee to a recruitment agency that would supposedly to ensure that applicants do not have criminal records, and that they are legitimate candidates.

“According to the email, the money must be paid through any Pep store across the country by Friday, 13 September,” reads the report.

Twitter user @AshopTP posted details of the email and the Chicken Licken account responded to say the email was fake and that they were ‘aware of the scam’. However, it was his response that should alarm those in charge of overseeing Chicken Licken’s employer brand. 

Scams like this don’t only affect the victims. They also affect the brand and reputation of the employer, because friends and family of those victims will surely talk about the scam in context of the company that was named in it and that could scare off those who are unimpressed with a company’s handling of the scam. It could also lead to people sharing the company’s (in)action in response to the reported scam on social media, which could exacerbate the problem. 

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