Job losses and salary cuts propel individuals to look for side hustles, according to research by Game.
According to research conducted in 2020 by retailer Game, many people have considered a side hustle to help them with their finances.
The retailer gathered the information by asking its consumers how much they thought a side hustle could supplement their income in 2021.
The report states that nearly a third of the people surveyed estimated they might earn an additional R20,000 or more a year.
The report also acknowledged that the Covid-19 pandemic has resulted in reductions in people’s salaries or job losses, both of which have seen many people realising the necessity of multiple streams of income.
Game’s vice president of marketing Katherine Madley said they carried out the analysis to understand buyer behaviour.
“Game has researched to better understand how much consumer behaviour has shifted in the last year as a result of Covid-19, and where their priorities currently lie.
“I also think people have realised that they are more driven to take charge of their lives – nearly half of those surveyed said they want to follow their passion in 2021,” she said, adding that the analysis will assist the retailer with its merchandising technique.
“It is encouraging to see that despite the difficult times South Africans have experienced in the last year, they are still optimistic that a side hustle can help them through 2021,” said Katherine.
