Tiger Brands appoints Sinenhlanhla Magagula as CHRO

Sinenhlanhla joins the company while it is still dealing with the impact of a devastating listeriosis outbreak.

Tiger Brands has appointed Sinenhlanhla Magagula as the group’s Chief Human Resources Officer. She succeeds Tswelo Kodisang, who recently joined Discovery.

Before her appointment, Sinenhlanhla held various human resources leadership positions at Sasol, most recently as the Senior Vice President for Group Human Resources. Prior to joining Sasol, she spent ten years at Shell in various roles in South Africa and The Netherlands. She is a well-rounded and highly experienced HR and business leader with a proven track record. She holds an MBA degree from the University of Cape Town, a certificate in Human Resources from the University of South Africa, and a BA degree from Rhodes University.

Sinenhlanhla will have her hands full going into her new role, as the group’s financial performance and stock value have declined significantly after being named as a source of the devastating listeriosis outbreak, which has reportedly killed close to 200 people in South Africa. The group is also facing a class action suit involving victims of the outbreak. Sinenhlanhla will therefore have to play a key role in making sure the company’s people strategy is aligned with its efforts towards recovering from impact of the outbreak.

That said, Sinenhlanhla’s job will be made slightly easier by the fact that Tiger Brands remains one the best employers in the country, having again been rated as such in 2017 by the Top Employers Institute, which globally measures and certifies excellence in the conditions that employers create for their employees.