Video recruiting has moved from “nice-to-have” to “must-have”

post-title

Candidates interview a company as much as they are being interviewed, says Wamly’s Francois de Wet.

Wamly has secured a second round of funding to further its plans to expand its video recruiting software into the continent and internationally.

The tech startup has also announced that Davey Gant from Knife Capital, the venture capital investor, will join the Wamly board of directors.

The software developed by Wamly allows companies to recruit for vacant positions without the need for one-on-one interviews, providing a platform to quickly filter through applications and shortlist the applicants for interviews.

Founder Francois de Wet says that video recruiting software has moved from a “nice-to-have” to a “must-have” since the company was formed in 2018.

“Some early adopters were my first clients where we learnt a lot and gathered enormous amounts of feedback. Then came the pandemic and it accelerated the need to digitise the hiring process, and we were ready to supply the demand for change and efficiency. Forward to 2022, and Wamly now has over 300 clients, local and international and if you are a forward-thinking, solution-driven company, it is now a ‘must-have’,” he adds.

Francois, who is also an industrial psychologist, notes that organisations that do not adopt and incorporate technology will become irrelevant, if they are not already so.

“Organisations that have incorporated technology are already, through the hiring process, showing candidates something about the EVP and brand of the company. A potential employee is interviewing an organisation as much as they are being interviewed, especially millennials entering the job market. They want to work for forward-thinking, technology focused organisations,” he says.

Wamly plans to use the cash investment to boost marketing initiatives, expand teams, enhance product development and expand into Africa and internationally.

Related articles

CHRO Day: HR execs unpack the paradox keeping them awake

Addressing a room of nearly 200 of South Africa’s leading HR executives during the opening panel of the 2026 CHRO Day, Matimba Mbungela, group CHRO at Vodacom, shared insights on the tough calls that define leadership.

CHRO Day: ‘Speed dating’ sparks HR chemistry and connection

HR leaders went on a ‘speed date’ at the 2026 CHRO Day in Johannesburg – not the romantic kind, but one where they were paired up for seven-minute networking conversations designed to help them connect, share ideas and talk honestly about the challenges they are facing at work.

CHROs share how 2025 lessons are shaping their HR resolutions for 2026

As organisations reset their people strategies for the year ahead, Bianca Anthon, HR director at Illovo Sugar; Juan du Toit, CHRO at Master Drilling Group; and Emelia Abotsi, CHRO at Fuchs Electronics, share how they are turning 2025’s hard-won lessons into 2026 HR new year’s resolutions, shaped by the realities of the work ahead.

Heritage finds a home at work beyond Heritage Day

In a country where every greeting, proverb, or shared meal carries echoes of heritage, HR leaders such as Tembi Topham, HR executive for talent & D&I at RCL Foods; Phil Tshikotshi, vice president of HR at Startek; Khululiwe Nxumalo, head of people, culture and learning at Starbucks South Africa; and Angela Munger, head of HR for the MEA region at Centurion Systems, are finding ways to let heritage breathe throughout the workplace.

Top