Antoinette Roberts


Job Title: Group Executive HC

Company: Blue Label Telecoms


Antoinette Roberts was appointed Group Executive HC and Transformation at Blue Label Telecoms in June 2020. Prior to this she was a strategic Capability Director. Antoinette began her professional life at Sacca and then moved to Clover SA where she worked for 14 years in various positions including Sales Business Development Manager. She then moved to Pepsico where she was a Process Manager and ultimately a Project Director. Antoinette has a Business Leadership Phd from CCLT Morocco.

2020 - Present      Group Executive HC and Transformation, Blue Label Telecom
2018 -  2020          Strategic Capability Director, Blue Label Telecom
2015 - Present       Director: Building Capability Strategy and Business Process, @Brigdging
2015 - 2015           Project Director, Pepsico
2013 - 2014           Enabling Manager Commercial, Pepsico
2009 - 2012           Capability and Process Manager, Pepsico
2004 - 2008           Sales Business Development Manager, Clover SA
1994 - 2004           Various positions, Clover SA
1988 - 1994           Various Positions, Sacca

2001 - 2004           Phd in Business Leadership, CCLT Morocco
1984 - 1986           Matric, Germiston Technical College

About Blue Label Telecoms: They are a JSE-listed company that sells innovative technology for mobile commerce to emerging markets in South Africa and abroad. The company targets many of its services at people who do not have easy access to bank accounts, and allows them the convenience of being able to transact where and when they want to. It claims that its good reputation is its licence to operate. The company has four segments: -South African Distribution: The largest distributor of transactional products and prepaid services in South Africa. Mobile Segment: This segment provides mobile phone users with a complete ecosystem of services, including smartphone applications, WAP, MMS, e-mail, LBS, instant messaging, web messaging, SMS and USSD. Solutions Segment: A market leader in consumer data, big data, validation, verification, cleansing of data and lead generation. International Segment: This to pursue growth opportunities for Group and third-party products and services across its global footprint. 


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