Job Title: Chief People Officer
Company: The Catalyst Group
Linda Keun was appointed chief people officer at The Catalyst Group in 2025.
Linda first joined The Catalyst Group as the director of employee experience, overseeing and enhancing the overall experience of employees.
Prior to this, she has served as an HR director at BroadReach, and as the head of talent and transformation at Woolworths.
Linda holds a master’s in leadership from Concordia University Portland, an honours degree in development studies from the University of South Africa, and a degree from the University of Pretoria.
Work
2025 - Present Chief People Officer, The Catalyst Group
2024 - 2025 Director of Employee Experience, The Catalyst Group
2022 - 2024 Human Resources Director, BroadReach
2020 - 2022 Head of Talent and OD, BroadReach
2015 - 2020 Head: Talent and Transformation, Woolworths
2014 - 2015 Leadership Development Specialist, Woolworths
2010 - 2014 HR Manager, NCC Environmental Services
2008 - 2009 Environmental Recruitment consultant, IAIA
Education
2013 - 2014 Concordia University-Portland, Master's degree, Leadership
2010 - 2011 Honours, University of South Africa
2000 - 2004 Bachelor’s Degree, University of Pretoria

About The Catalyst Group: The Catalyst Group is a financial services organisation set on creating a spark in an increasingly one-dimensional industry. By combining technological innovation and always-on digital automation with a concierge level of hands-on service and a jurisdictional focus, the company delivers accurate, highly efficient and institutionally scalable products to a global portfolio of crypto, virtual asset, hedge, private equity, real estate and venture capital funds.














