How to return people, purpose, and performance

Regardless of your company’s physical work plan—be it old, new-old, or work from wherever—you need it to happen quickly and accurately. This isn’t about a return to work (what, you missed the holiday), it’s about the return to performance. And so schemes are doubtless afoot for embracing the future of work and reigniting the relationship with your customers.

You need to retain and recruit top talent in a borderless world without breeding a mercenary culture. New potential or pressure might have caused you to reconsider your business model with vows to emerge from this crisis with a different go-to-market strategy than you had going into it.

Most strategies in most companies don’t really work—don’t really cost what they were supposed to cost, really happen when they were supposed to happen, or really do what they were supposed to do. Let’s face it: They often only look like they’re moving forward because they’re being slammed from behind by the next strategy.

Yes, of course we’re talking about every other company than yours but even the smartest companies often subscribe to the most dangerous strategic myth: A strategy has to be planned well to be successful. In fact, a strategy has to be implemented well to be successful. You can’t afford a miss on the implementation this time. Get it right and your company will soar; get it wrong and the mistake will stall you and stay with you.

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