Job Title: Human Capital Executive
Company: Primedia Out Of Home
Penny Adams is the human capital executive at Primedia Out Of Home.
Alongside her executive role, Penny also serves as a guest lecturer at the University of Johannesburg.
Before joining Primedia Out Of Home, Penny served as an HR project manager (consulting) for SABC and founded PENNY ADAMS CONSULTING.
She previously served as employee relations lead for Middle East, Africa & Pakistan at Uber, where she oversaw HR operations across multiple regions.
Earlier in her career, she held senior HR and change management positions at MultiChoice Group, Starbucks, MTN South Africa, MTN Business, Johnson and Johnson MD&D, and Standard Bank Group.
Penny holds a master’s in industrial and organisational psychology from North-West University, a postgraduate diploma in labour law from the University of Johannesburg, and a BA in industrial and organisational psychology from the University of the Witwatersrand.
Work:
2026 – Present Human Capital Executive, Primedia Out Of Home
2026 – Present Guest Lecturer, University of Johannesburg
2025 – 2026 HR Project Manager (Consulting), SABC
2025 – 2025 Fractional HR Leader, BSG
2024 – 2026 Founder, Penny Adams Consulting
2023 – 2023 Executive Head of Human Capital, MultiChoice Group
2020 – 2023 Senior HR Business Partner, MultiChoice Group
2019 – 2020 Employee Relations Lead Middle East, Africa & Pakistan, Uber
2017 – 2018 HR Manager, Starbucks
2016 – 2017 Change Manager, MTN South Africa
2010 – 2016 HR Business Partner, MTN Business
Education:
2017 – 2019 Master of Arts in Industrial and Organisational Psychology, North-West University
2016 BA Honours in Industrial and Organisational Psychology, University of Johannesburg
2014 Postgraduate Diploma in Labour Law, University of Johannesburg
2002 – 2005 Bachelor of Arts in Industrial and Organisational Psychology and Linguistics, University of the Witwatersrand
About company: Primedia Out Of Home is an out-of-home advertising company offering billboard, digital and transit media solutions across South Africa.
