Rishi is looking forward to enhancing workplace culture by focusing on inclusivity, growth, and retention at PEP.
Rishi Ramgulam, the newly appointed chief executive: people support at PEP, has hit the ground running. With a wealth of experience in organisational culture, Rishi is poised to enhance PEP’s vibrant workplace.
Since stepping into his new role in July 2024, Rishi's primary focus has been immersing himself in PEP's culture. “Getting to know the people and culture are key to understanding this remarkable organisation,” he emphasises.
At PEP, employees are known as “Dynamos”, a term that signifies energy, vibrancy and the need to add value to the performance of the organisation. Rishi is focused on understanding what it means to be a Dynamo and how he can best support them. This initial phase of familiarisation is crucial for him to effectively lead and make impactful decisions that resonate.
Rishi, who previously held the position of head of human capital at the Cape Union Mart Group, says he was particularly drawn to PEP’s culture, Sikhula KunYe, and corporate values. According to the retailer, Sikhula KunYe, a Xhosa phrase that means “we are growing together”, creates a unique environment of teamwork that fosters both business and personal growth and is recognised as one of the most inspiring and endearing cultures in the world. “PEP’s core values of honesty, passion and resourcefulness deeply resonate with me and align with my own principles,” says Rishi.
The culture, which focuses on growth, inclusivity, and community, provides a fertile ground for Rishi to leverage his expertise in fostering a cohesive and thriving workplace.
His previous retail experience has enabled him to adapt and adjust quickly “My previous experiences building organisational culture helped me ease into this role, and will also enable me to contribute to this inspiring culture,” he remarks.
In spite of the challenges, the retail industry also brings with it many HR opportunities. Rishi identifies the attraction and retention of critical skills as a primary focus. “Firstly, the attraction and retention of critical skills,” he states, underscores the importance of drawing in and keeping top talent.” Another opportunity is finding the right way to engage a multi-generational workforce. With varying expectations and needs, ensuring that all Dynamo’s feel valued and motivated is no small feat,” he notes.
Rishi says he will work with his team and adopt a measured and inclusive approach to take advantage of opportunities “We will ensure that we are focusing on our strengths and ensuring that the market (and our internal talent) understand our employee value proposition as we highlight PEP as a great place to work,” he explains. “This involves not only showcasing PEP’s strengths to attract new talent but also reinforcing these values internally to maintain high levels of engagement and satisfaction among current Dynamo’s.”
Furthermore, he adds that he is committed to fostering integration and collaboration across generational lines. “I will also work with the teams internally across all areas to understand and integrate Dynamos from all generations. There is a place for everyone to contribute,” he adds. “This inclusive strategy ensures that every Dynamo has a voice and a role to play in PEP’s success.”
