Emerging HR trends to watch in 2024


Realigning HR priorities, reinventing with a focus on driving value and stepping up to champion meaningful change in the world of work are three key trends that will inform the 2024 HR landscape.

The HR landscape for 2024 will be informed by three themes, namely HR realigning priorities, HR operating model changes and HR as a force for good.

This is according to the 2024 HR Trends report from the Academy to Innovate HR (AIHR) released towards the end of 2023.

The report, titled ‘Elevating Work’, states that the three chosen themes that will fuel 11 defining HR trends ranging from embracing AI-empowered work, enhancing productivity to tapping into the hidden workforce and championing work-life fit.

Here are the top HR trends that are reshaping the workplace in 2024:

Under the first theme, realigning priorities, are the first four trends:

  • Resolving the productivity paradox
  • Tapping into the hidden workforce
  • The point of no return for diversity, equality, inclusion and belonging
  • HR driving climate change adaptation

According to the report, 2024 is the year in which HR isn’t just adapting, but spearheading the charge toward a more sustainable, inclusive, and business-focused future.

The second theme, HR operating model changes, informs the next three themes:

  • From silos to solutions
  • HR leans in
  • HR meets PR

“The way HR has operated has remained mostly the same despite the changing world and shifting business landscape of the past two decades. In 2024, HR will have to embrace what it takes to operate in the uncharted landscape of transparency and social connectivity. HR services will begin to integrate into fully developed solutions and as such rediscover its identity, and lean into the strategic conversation,” states the report.

The report further explains that as employee experience becomes increasingly public, HR will need to collaborate with public relations (PR) and marketing teams to have a strategy in place to influence and control the narrative in the public domain.

The final theme, HR as a force for good, will see HR stepping up to lead transformative changes that benefit both organisations and their employees. “In 2024, HR will be at the forefront of positive change,” notes the report. Under this theme, the last four trends emerge:

  • AI-empowered workforce evolution
  • Shifting work-life balance to work-life fit
  • The end of jobs that don't contribute meaningfully to employees and employers
  • From talent acquisition to talent access

It is quite evident that the HR landscape is undergoing a transformative phase in 2024, marked by a shift towards flexibility, employee wellbeing, data-driven decision-making, and a renewed focus on diversity and learning. HR professionals are at the forefront, driving these trends to create resilient, inclusive, and future-ready workplaces. ‘

Adapting to these trends will be crucial for businesses aiming to attract and retain top talent while fostering a culture of innovation and growth in a dynamic market.


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