Zaidah Samuels makes sweet career move to HR director at Lindt South Africa

Sphumelele Khumalo 27 May 2025

The premium chocolate brand Lindt & Sprüngli South Africa has welcomed Zaidah as its new HR director.

Zaidah steps into this new role after a 12-year tenure at AVI Limited, where she was head of HR.

Her human resources career began in the TFG manufacturing division, where she served as HR manager. She thereafter served as head of HR at Markham, part of the Foschini retail group and has also held the position of national HR manager at FoodBank South Africa.

Zaidah holds an honours degree in industrial and organisational psychology from the University of the Western Cape. She also holds a bachelor of administration degree from the same institution.

Sphumelele Khumalo

Sphumelele Khumalo is the senior writer for CHRO South Africa. With a background in health journalism, she brings a passion for storytelling and an interest in exploring the human side of every story, one word at a time. When she’s not meeting deadlines, you might find her experimenting in the kitchen, or chasing sunsets.