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The future of employer branding in 2025

As 2025 approaches, the global talent landscape is evolving rapidly, demanding fresh strategies to attract, retain and empower employees. From Gen Z leadership to AI-driven branding, Celeste Sirin, CEO of Employer Branding Africa outlines the trends reshaping employer branding.

Innovating pay and benefits: a strategic imperative

Attracting, engaging and retaining top talent has become more important than ever. And, as economic pressures mount and regulatory frameworks evolve, companies are being forced to innovate their pay and benefits strategies to ensure equity, fairness and financial security for their employees.

Creating a bully-free workplace zone

Ignoring workplace bullying can have a detrimental impact on productivity and work performance. CHROs Boniwe Dunster, Palesa Matoli, Bess Kankolongo, Dr Ngao Motsei and Tantaswa Fubu talk about practical ways to eradicate bullying from the workplace and how best to create psychologically safe work spaces.

The cornerstones of award-winning S’ne Magagula’s HR journey

S’ne Magagula, CHRO at Tiger Brands, who recently earned the coveted title of 2024 CHRO of the Year, reflects on her journey and shares the core principles that have guided her and continue to inspire her transformative approach to leadership.

Behind the magic of AI: the people function in HR

AI is transforming HR functions by taking over time-consuming, repetitive tasks, enabling HR teams to focus on more meaningful work. But, as Andre Cloete, chief IT Officer at 4Sight Holdings, points out, AI should never replace the human element.

Research reveals practical steps to empower deskless workforce

The vast majority of South Africa’s deskless workers enjoy their jobs, but low wages and unreliable public transport remain daily stressors. This was revealed in the 2024 Deskless Worker Pulse, a research report by Jem HR, a WhatsApp-based HR and employee benefits platform tailored for frontline workforces.

Photo Gallery: 14 November 2024, CHRO Awards, Inanda Club, Johannesburg

The annual CHRO Awards recognise CHROs of listed companies, large corporations, state-owned entities and government institutions and award them for outstanding performance and leadership. Billed as the Oscars of HR, the ceremony will host top CHROs, VIPs and business partners for an exquisite evening of networking, entertainment and fine cuisine.

What does it take to be the 2024 CHRO of the Year?

With just a few hours to go before CHRO South Africa announced the winner of the prestigious 2024 CHRO of the Year Award, judges James Ramakau, Caryn Baird and Tumelo Seaketso shared their thoughts on what it takes to scoop the most highly acclaimed award in the Southern Africa HR landscape.

MakwaIT on the future of HR leadership

MakwaIT, the sponsor of the 2024 HR & Technology Award, believes in redefining HR, merging cutting-edge tech with a people-first approach in order to elevate employee experience and business success in.

What’s on your bedside table?

Curious about what’s on the bedside tables of top HR leaders? These CHROs share the books that have left a lasting impact, shaping their views on life, leadership and personal growth.

Progressive companies leading the way in employer branding

Fresh from the International EMBRAS Annual Awards,Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa, shares her observations on how top global companies tackle leadership pipelines, employee engagement and ESG-driven impact.

Unlocking true leadership through building teams over titles

Talking to delegates at the 2024 HR Indaba, Dr Renate Scherrer and Maya Krzyzanowska spoke about why development programmes fail, and how organisations can fix them. They stress simple, behaviour-focused methods to make leadership development easier to incorporate into daily routines.

How HR leaders can drive mental wellness in the workplace

Flexibility, employee benefits and a workplace culture that prioritises mental health have become critical in attracting and retaining talent, writes Kirsty Phaal, senior vice president of HR at NTT DATA: Middle East and East Africa.

How to navigate burnout caused by career dissatisfaction

Misalignment is impacting the workplace as people realise that their jobs may not be aligned with their beliefs, values and passions in life. CHROs unpacked this discussion at the 2024 HR Indaba, with speakers giving their insights into this alarming trend.

Boss level bargaining: inside Rand Refinery’s five-year wage deal

In the wake of the company’s groundbreaking five-year wage agreement with the Association of Mineworkers and Construction Union (AMCU), Rand Refinery’s HR division sat down with CHRO South Africa managing director Joel Roërig at the 2024 HR Indaba on 8 October to shed light on how the deal came together behind the scenes.

Stuck in an ERP nightmare

The Competition Commission found itself in a bind with a human capital enterprise resource planning system that isn’t living up to its promise and it has learnt a few hard lessons along the way. At the 2024 HR Indaba, experts discussed how to avoid these issues.

Mustek’s HR evolution

At the 2024 HR Indaba, Mustek Group’s leaders shared their journey in transforming HR from a support role to a strategic powerhouse.

CHRO dinner: HR leaders trade insights on bridging the skills gap

A group of HR leaders gathered at the Saxon Hotel’s dining library on 9 October 2024 to exchange knowledge and insights on how to tackle one of the most pressing issues of our time – the skills crunch. The three-hour dinner, hosted by CHRO South Africa in partnership with LinkedIn and Ayanda Mbanga Communications, provided a rare opportunity for C-suite human capital leaders to brainstorm avenues for retaining talent in the age of artificial intelligence (AI).

Transnet implements spiritual HR policy

After a Transnet employee approached her superiors about being called to become a sangoma, the logistics company determined that there was a need for a spiritual leave policy, attendees at the 2024 HR Indaba heard.

The HR Indaba learns about belonging from Netflix case study

Belief creates belonging, which is the glue that connects you to an organisation and translates directly into performance, LRMG’s Ricky Robinson and conversation strategist Nozipho Tshabalala reveal during an HR Indaba panel discussion.

Artificial intelligence: adapt or perish

As artificial intelligence continues to gain ground across industries, companies are increasingly confronted with the contentious issues of consent and ethics. Also key is the question of whether AI will render certain roles obsolete, resulting in job losses. In a panel discussion at the HR Indaba, leaders reflected on the possibilities AI offers.

Supporting women’s health in the workplace

As the awareness about women’s wellness increases in organisations, leaders need to take action toward changing the unique challenges that women go through in workplaces, HR Indaba audiences heard today.

Leveraging people skills for career success

In an era where organisational dynamics are in rapid flux, Themba Chakela, head of people, culture and change at e-Motion Consulting, told HR Indaba delegates that the key to organisational success lies with human capital, while giving a roadmap for leveraging expertise.

Building kinder organisations through ubuntu

In an increasingly individualistic work culture, a panel of HR leaders at the 2024 HR Indaba called on business leaders to place kindness at the centre of their strategy and recognise that employees are human before they are workers. Speakers urged a return to ubuntu as the animating principle in workplace relations.

Take your people with you on the M&A journey

Merger and acquisition (M&A) deals are on the increase, with data from WTW showing 46 deals valued at more than $1 billion having been completed in the last three months alone. As companies continue to do acquisitions, it is vital that the people component is not ignored, attendees at the HR Indaba heard .

Adapting HR for the future

As HR professionals experience increased workloads and have to work longer hours, they are shifting to automation, with a large number of companies already having started automating processes, said Gerhard Hartman at the 2024 HR Indaba.

6 questions with Barry Dell

Atlas Finance human capital partner and team lead Barry Dell gives insight into how the shaping of people and culture is at the core of Atlas Finance’s 30-year success.

The power of integrated employee benefits

The modern, multi-generational workplace requires organisations to rethink their employee benefits to attract and retain talent and boost productivity, writes Thenjiwe Ramorotho, regional general manager: inland at Old Mutual Corporate.

Building cultures of integrity to drive success

Integrity costs nothing, but when you lose it, you lose everything, writes Charissa Bloomberg, celebrity psychologist, international speaker and integrity leadership specialist.

5 Questions for CHRO Devni Naidoo Ferdi

Recently appointed as CHRO at Cricket South Africa, Devni Naidoo Ferdi reflects on how her passion for HR evolved from an unexpected start into a fulfilling and dynamic career.

Citizen Leader Lab joins 2024 HR Indaba

The leadership development and support public benefit organisation will be amongst the giants exhibiting at the 2024 HR Indaba in October.

Executive Day 2024: Connected leadership in action

South Africa’s top CHROs, CFOs, and CIOs came together at The Venue in Melrose on 5 September for Executive Day. This interactive event brought industry leaders together under the theme of “Connected Leadership,” fostering collaboration and dialogue among the nation’s foremost executives.

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